This shampoo smells great! It lathers up really well and a little goes a long way. I like that it's super gentle and doesn't irritate my dog's skin even though she is usually sensitive. —Kylie G.





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WHY YOU'LL LOVE IT
KEY INGREDIENTS
HOW TO USE
Four Paws Up

Behind The Scent

Ingredient Spotlight

The Purrfect Paws Difference
Pet-Safe Fragrance
Unlike other products with harsh perfumes or irritants, all of our fragrances are tested and safe for pets’ sensitive noses and skin.
Lab-Tested
Each formulation is rigorously lab-tested at the individual ingredient level to ensure safety and efficacy.
Trusted Ingredients
We combine plant-based actives and human-quality ingredients to deliver real results without dyes, sulfates, or parabens.
Cruelty-Free
Our cruelty-free, vegan-friendly formulas are ethically developed and tested right here in the USA.